


The controversy stems partly from the fact that there is no general rule for how the letter sequence gi is to be pronounced the hard g prevails in words such as gift, while the soft g is used in others such as ginger. Others have pointed to the term's origin from abbreviation of the hard- g word graphics to argue for the other pronunciation. Many public figures and institutions have taken sides in the debate Steve Wilhite, the creator of the image file format, gave a speech at the 2013 Webby Awards arguing for the soft- g pronunciation. Popularly rendered in English as a one-syllable word, the acronym is most commonly pronounced / ɡ ɪ f/ ( listen) (with a hard g as in gift) or / dʒ ɪ f/ ( listen) (with a soft g as in gem), differing in the phoneme represented by the letter G.

The pronunciation of GIF, an acronym for the Graphics Interchange Format, has been disputed since the 1990s. Steve Wilhite's slide at the 2013 Webby Awards
