So, basically, you can fully expect AR to get the same kind of promotional tie-ins that the VR industry has been getting for the past few years.
The app is free to download until February 20th 2018. Hold your iPhone or iPad up towards the real world, load up the app and, boom, he’ll appear right in front of your eyes (so long as your eyes are looking at the screen). Created by Viacom next and based on Apple’s ARKit, the app allows you to control yellow Autobot, Bumblebee. Paramount this month launched a free AR experience for iOS to celebrate the release of Transformers: The Last Knight in 4K.
Michael Bay’s Transformers movies are known for their state of the art CGI technology (if not first-rate storytelling), but this new tie-in app utilizes a different kind of tech augmented reality.
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